The 'A Good Beer Always Helps’ campaign case will be on sale in over 1000 BWS and Dan Murphy’s stores from Friday 26 June, with a portion of the proceeds from each case going to support the campaign.
The Good Beer Co’s Founder James Grugeon said he was excited that Founders First, BWS, Dan Murphy’s and oOh!media have joined the already successful campaign to help thank Aussie essential workers.
Thanks to the additional support, The Good Beer Co and all sixteen breweries featured in the case will gift 10,000 essential workers a 4 pack of beer.
The independent craft collection features sixteen breweries including the campaign’s eight foundation partners: Newstead Brewing Co, Sparkke, Modus Operandi, Capital Brewing Co, Stomping Ground Brewing Co, Moo Brew, Van Dieman, and non-alcoholic craft beer company Sobah.
It also includes beers from the Founders First portfolio: Ballistic, Slipstream, Sauce, Foghorn and Jetty Road, as well as Beer Farm, Bright and Stone and Wood.
Founders First CEO Mark Haysman said, “Our focus is on supporting the craft industry, so being able to partner with The Good Beer Co in a program that supports craft breweries and essential workers was a no brainer. To have been able to cement the participation of Dan Murphy’s and BWS was a real win for the breweries and our essential workers. Support from the Woolworth team has been phenomenal.”
Leading Out of Home company oOh!media supported the gratitude messaging of the campaign, generously donating over $1.5 million of media space to thank essential workers.
The ‘Beer - it’s Australian For Thank You’ creative is now on 30 digital billboards across the country.
Limited edition 'A Good Beer Always Helps' cases are available exclusively at Dan Murphy’s and BWS. The 16 pack will be stocked in over 1000 stores across the country. RRP: from $62.
Read the full media release here.