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Founders First Collaborates with Ultra Commerce to Rapidly Deploy Its Digital Platform

It was today announced that Founders First have signed a Master Service Agreement (MSA) with Ultra Commerce, to launch a new enterprise-grade payment platform for sales of Founders First craft brewery and distillery products. The MSA is supported by a Strategic Collaboration Agreement (SCA) between Amazon Web Services and Ultra Commerce announced in 2019 to deploy its e-commerce platform in the cloud, and provide go-to-market support to scale.


The Ultra Commerce platform is designed to enable Founders First to launch their digital commerce initiatives to extend the reach of the company’s brands both in Australia and overseas. The cloud-based solution is highly scalable to support the Founders First business today and for future growth.


By leveraging AWS, Ultra Commerce has accelerated Founders First’s deployment of the new digital platform and takes advantage of the broad functionality of cloud services needed to provide their customers an outstanding digital experience.


Mark Haysman, Founders First’s Chief Executive and Managing Director says “The use of digital technologies helps us to unlock value for our customers and our brand partners, and is a high priority on our growth agenda. By leveraging the scalability of AWS, we have the opportunity to further support and scale to meet the needs of more craft businesses in our network, to grow quickly, and to deliver on our customers needs. Our collaboration with Ultra Commerce is a really positive endorsement of our business model and our digital strategy.“


To view the full announcement, read here.

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