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Founders First launches hard seltzer via it’s innovation arm Torquay Beverage Company

We’re giving the boozy seltzer category a crack in partnership with the Torquay Beverage Company and we couldn’t be more excited! Seltzer has dominated in the US and is quickly filling up the shelves in our local bottle shops too.


NoSh Boozy Seltzer is going to be available across five states in 300 BWS and Dan Murphy’s stores as well as 200 independents. This ranging will help us to continue to get NoSh in the hands of all Aussies who are keen to try the boozy soda water. The better for you, ready to drink beverage comes in two flavours, Mango + Pineapple and Peach. Blended with natural flavours and brewed to remove almost all sugars, NoSh is low calories, packs a punch and incredibly tasty.


Founders First CEO and Managing Director Mark Haysman couldn’t be happier with the result, “From idea to launch in less than six months is a great achievement in anyone’s language. Nick is a truly innovative young Australian entrepreneur, and we have a very productive business partnership with a number of new product launches on the horizon. It’s great to have the endorsement of Dan Murphy’s, BWS and the independent channel to bring NoSh to life. We see a lot of potential for this brand on-premise as well.”


Founder and Torquay Beverage Company CEO Nick Cogger continued, “We love the partnership from Founders First and Mighty Craft. With their backing, insights and expertise we are able to move at pace to develop liquid, packaging and a go-to-market strategy and push the limits with our beverage creation”.


Get all the details here.

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