Founders First sales arm, Indie Craft Collective, have partnered with Liquorland, Vintage Cellars and First Choice Liquor to exclusively sell a limited edition, Independent Craft beer pack.
The pack is a great way for beer lovers to support small, craft brewers, with 16 craft beers from 16 brewers across the country. After thousands of pubs, venues and small bars across the country temporarily shut doors in March, they need help.
Chief Executive and Managing Director Mark Haysman said, “This case allows us to showcase the work of well-known breweries featuring alongside newer, emerging smaller brands which we are helping to accelerate.
“By producing the Knock Offs case, we are supporting the craft beer industry during this period of uncertainty. We are doing it for the love of craft, so our community thrives, it’s just the first of a number of new initiatives that will be rolled out in coming months.”
The case’s 16 local craft beers have been hand-picked by Cicerone Tiffany Waldron, who selected a cross-section of independent beers from craft brands such as Jetty Road, Sparkke, Sauce, Young Henry’s, Slipstream, Beerfarm and Colonial. “The pack is a craft beer lovers’ smorgasbord with a mix of familiar beers like IPA and Pilsner alongside Sour and Berliner Weisse,” Tiffany said.
Jetty Road Co-Founder Grant Rodgers said, “Initiatives like this are genuinely helping us keep our doors open, we all benefit when our industry stands together, and we’re grateful to Founders First, Liquorland, Vintage Cellars and First Choice Liquor for helping make Knock Offs a reality. It’s a really fun program and that helps keep us motivated and positive”
Knock Offs are available exclusively at Liquorland, Vintage Cellars and First Choice Liquor. The 16 pack will be stocked in over 1000 stores across: Victoria, New South Wales, Queensland, South Australia and Western Australia. RRP: from $60.
Go visit your nearest retailer and show your support for the craft beer industry!
Read the full media release here.